Building a Brand: Lessons from our Editor

Building a brand takes a lot of work and along the way many lessons are learned. Zardozi Magazine started many years ago, during a late night chat between two sisters. We nurtured our baby for many years. We came across a lot of creative ideas, but also made many mistakes along the way too. There’s a lot of things we might have done differently, but each misstep was an opportunity to get better. Growth while building a brand takes time.

Zardozi Magazine’s Editor Rina shares some of the things she has learned as this global brand for South Asian women continues to grow. There’s still a long way to go. Some of the points Rina chats about include just ignoring the social media popularity contest-be yourself! Rina also explains why she sometimes feels like giving up (and why she doesn’t) and what one of the key traits are to keep yourself motivated even when things get tough.

Let us know in the comments what lessons you’ve learned as you build your brand!

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