Each year, under the curation of Alexandra Weston, Holt Renfrew’s Director of Brand Strategy, the team at Holts sets out on a journey to discover and curate a unique collection of products from around the globe. Collaborating with renowned designers and local artisans, Holt Renfrew’s H Project mission is to “uncrate” the stories, richness and traditions of a specific culture and its crafts.
Making the first stop on their tour of the world, this season Holt Renfrew’s H Project landed in the beautiful landscape of India. Led by visionaries Alexandra Weston and renowned designer Waris Ahluwalia, the team traveled through the exotic lands of Delhi, Jaipur, Udaipur and Mandawa, sourcing enchanting products, connecting with local artisans and learning of their age-old techniques.
“India has always been the creative and cultural crossroads of the East, where the Silk Road slips over the tallest mountains and where the earth turns from green to red. To share this beauty with others is a blessing. It’s not only objects and designs we discover when we seek out craftsmanship, it is also humanity. That is the essence of what my work revolves around – the human touch.” says Ahluwalia when asked about the essence behind the Holt Renfrew x House of Waris collaboration.
The curated collection now being showcased within Holt Renfrew “Uncrate India” shops, includes a unique & spectacular mix of block-printed textiles, hand-woven rugs, clothing, accessories and home decor found along their journey, along with an exclusive collection of jewellery and accessories from House of Waris.
Alexandra Weston describes the H Project as a “stage to help international designers – some well-known and others just making their mark, tell their unique and compelling stories.”. The team goes one step further, leaving a philothropic presence in every country they touch. The H Project in India will be supporting UNICEF initiatives with over $15,000 in donations.
To read more on the Holts team incredible journey through India and for exclusive interviews, keep an eye out for the Spring/Summer 2014 issue of Zardozi Magazine.