Blogger Love: Style Fiesta

Style Fiesta
Photo by Atul Kasbekar

Fashion in India is ever evolving and Masoom Minawala is at the front of that wave of change. The CEO of fashion portal Style Fiesta came up with the idea after being asked repeatedly where she bought her clothes. Her answer was always that she made her purchases when she traveled to other countries. That’s when the 22-year-old Mumbai resident realized that India needed international trends at affordable prices.


Masoom Minawala


Atul Kasbekar, Ajay Koli & Rachit Vora

How is fashion in India changing?

Fashion in India is changing at the speed of light. It has gone from being an industry that depended on Bollywood to becoming extremely experimental, sophisticated and integral. India has taken a massive leap in the last five years.

“Fashion in India is changing at the speed of light.”

Style Fiesta
Photo by Rachit Vora


What are the challenges of being an entrepreneur?

None really — because the rewards pretty much dilute the challenges. Even at the end of a really bad day, you realize you are working toward a much bigger goal and with that thought everything somewhat falls into place.

How would you describe your style?

Ever-changing. I take a lot of inspiration from what I’m surrounded by.

Style Fiesta
Photo by Ajay Koli

How do you incorporate your South Asian heritage into everyday wear?

I love wearing kurtis and kaftans to work paired with skin-fit jeans or lounge pants. The comfort of South Asian dressing is incomparable to any other culture, combined with its gorgeous cuts and colours, and I happily embrace this on any occasion I can.


Can’t get enough of Masoom’s style? Click through our gallery to see more.
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