Using Bindis to Save Babies

The Jeevan Bindi

The little red dot is saving lives, one bindi at a time.

In India, 350 million people are at risk of iodine deficiency, which can cause brain damage and birth defects in unborn babies. Many women within rural India suffer from this deficiency because of a lack of access to a common ingredient — iodized salt.

Grey for Good, the philanthropic arm of Grey Group, came up with the iodine coated Life Saving Dot, the Jeevan Bindi.  The bindi, if worn over eight hours, can deliver enough iodine through the skin to reach the daily amount needed for a woman.

The Jeevan Bindi

The NGO Neelvasant Medical Foundation and Research Center teamed up with Grey Group and was able to help get the bindis out to almost 30, 000 rural and tribal women.  The initiative is also supported by Talwar Bindi.

The bindis are not only fashionable, but are also very affordable at ten rupees for 30 bindis, which enables this program to reach a greater population of Indian women.

Grey Group Singapore was awarded a gold in Product Design, a silver in Lions Health, two bronze in Lions Health, a bronze in PR and a Lions Innovation Award for its Life Saving Dot campaign during the 2015 Cannes Lions International Festival of Creativity.

Watch an educational video about the Grey Group’s life-changing iodine bindi.

SHARE
SHOWHIDE Comments (116)
  1. What’s Going down i am new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads. I am hoping to contribute & help different customers like its aided me. Good job.

  2. What i don’t realize is in fact how you’re now not actually much more well-preferred than you might be now. You’re so intelligent. You recognize therefore significantly when it comes to this topic, produced me personally consider it from so many various angles. Its like men and women don’t seem to be fascinated except it’s one thing to accomplish with Girl gaga! Your individual stuffs excellent. At all times take care of it up!

  3. Unquestionably believe that which you said. Your favorite justification seemed to be on the net the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

  4. Hi, I think your blog might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!

  5. hey there and thank you for your information – I have definitely picked up anything new from right here. I did however expertise a few technical points using this web site, as I experienced to reload the site lots of times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and could look out for a lot more of your respective intriguing content. Make sure you update this again soon..

  6. hello there and thank you for your information – I have certainly picked up anything new from right here. I did however expertise several technical issues using this website, since I experienced to reload the website a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Well I am adding this RSS to my e-mail and can look out for a lot more of your respective exciting content. Ensure that you update this again very soon..

  7. What i do not understood is in reality how you are not actually a lot more smartly-appreciated than you might be now. You’re so intelligent. You realize therefore significantly with regards to this subject, made me in my opinion consider it from numerous various angles. Its like women and men are not involved except it’s something to accomplish with Girl gaga! Your own stuffs excellent. All the time maintain it up!

  8. After examine a few of the weblog posts on your website now, and I actually like your approach of blogging. I bookmarked it to my bookmark web site list and shall be checking back soon. Pls try my web site as effectively and let me know what you think.

  9. What i don’t realize is if truth be told how you’re not really a lot more smartly-preferred than you may be now. You’re so intelligent. You already know therefore considerably on the subject of this matter, made me individually imagine it from numerous varied angles. Its like women and men are not involved except it is something to do with Woman gaga! Your personal stuffs nice. Always care for it up!

  10. Hi would you mind stating which blog platform you’re using? I’m looking to start my own blog soon but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!

  11. Generally I don’t read post on blogs, however I would like to say that this write-up very forced me to take a look at and do so! Your writing taste has been surprised me. Thank you, very nice article.

  12. I’ve been browsing online greater than 3 hours nowadays, yet I by no means found any attention-grabbing article like yours. It’s beautiful value sufficient for me. In my view, if all website owners and bloggers made excellent content as you did, the web shall be much more useful than ever before. “Where facts are few, experts are many.” by Donald R. Gannon.

  13. Undeniably believe that that you stated. Your favorite justification seemed to be at the net the simplest thing to be mindful of. I say to you, I certainly get irked while other folks think about concerns that they plainly do not realize about. You controlled to hit the nail upon the highest and outlined out the entire thing with no need side-effects , people could take a signal. Will likely be again to get more. Thanks

  14. hello!,I really like your writing very so much! share we be in contact extra about your post on AOL? I need an expert in this house to resolve my problem. Maybe that is you! Having a look forward to see you.

  15. I have been surfing online more than three working hours today, however I never found any kind of interesting document like your own. It is quite worth enough to me. Personally, if all web owners and blog writers created great articles as you did, the internet will be a lot more useful than previously.

  16. Thanks so much for providing individuals with a very pleasant chance to read articles and blog posts from this site. It’s always so beneficial and full of amusement for me personally and my office friends to visit your website no less than thrice a week to study the latest secrets you will have. And lastly, we’re usually motivated for the outstanding points served by you. Certain two points in this posting are essentially the most suitable we have had.

  17. This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your great post. Also, I’ve shared your website in my social networks!

  18. I was just seeking this information for some time. After six hours of continuous Googleing, at last I got it in your website. I wonder what is the lack of Google strategy that don’t rank this type of informative web sites in top of the list. Normally the top sites are full of garbage.

  19. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!

  20. Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My web site looks weird when viewing from my apple iphone. I’m trying to find a template or plugin that might be able to correct this issue. If you have any recommendations, please share. Thanks!

  21. Good – I should certainly pronounce, impressed with your site. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Excellent task.

  22. Hiya, I am really glad I have found this info. Today bloggers publish only about gossips and web and this is really frustrating. A good website with exciting content, this is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Can not find it.

  23. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it is rare to see a nice blog like this one nowadays..

  24. My spouse and i ended up being fortunate when Raymond could finish off his preliminary research through your ideas he gained out of the weblog. It’s not at all simplistic to simply possibly be giving away guidance which often some other people might have been making money from. Therefore we remember we have you to be grateful to because of that. The type of illustrations you made, the easy blog navigation, the friendships you will make it easier to foster – it’s everything amazing, and it’s making our son in addition to us recognize that this subject is entertaining, and that’s particularly serious. Thank you for the whole thing!

  25. Hey just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the problem resolved soon. Kudos

  26. It’s in reality a great and useful piece of info. I am satisfied that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

  27. I like what you guys are up also. Such intelligent work and reporting! Carry on the excellent works guys I¡¦ve incorporated you guys to my blogroll. I think it will improve the value of my site 🙂

  28. Excellent site. A lot of helpful info here. I’m sending it to some friends ans additionally sharing in delicious. And of course, thank you on your sweat!

  29. I was suggested this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You’re incredible! Thanks!

  30. I enjoy you because of all of the work on this blog. My mum enjoys making time for investigation and it’s really obvious why. We learn all regarding the powerful tactic you create informative suggestions by means of the web blog and as well as boost contribution from visitors about this theme then our own child has always been discovering so much. Take pleasure in the remaining portion of the year. Your conducting a stunning job.

  31. Simply desire to say your article is as astonishing. The clearness in your post is just cool and i can assume you are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the enjoyable work.

  32. Hello There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will definitely return.

  33. I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  34. Undeniably believe that which you said. Your favorite justification appeared to be on the web the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks

  35. Just want to say your article is as astonishing. The clearness in your post is just great and i could assume you’re an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.

  36. Excellent blog here! Also your web site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

  37. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such excellent info being shared freely out there.

  38. My brother suggested I might like this web site. He was entirely right. This post truly made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

  39. hi!,I like your writing very so much! percentage we keep in touch extra about your article on AOL? I need a specialist in this area to solve my problem. May be that’s you! Having a look ahead to peer you.

  40. Thanks, I have recently been looking for information about this subject for a while and yours is the greatest I have came upon so far. But, what about the conclusion? Are you positive in regards to the supply?

  41. Thanks for all your hard work on this web page. My aunt enjoys managing research and it is easy to see why. My spouse and i hear all relating to the lively ways you make very helpful tricks on this web site and as well boost response from some others on this subject matter then our own child is understanding a lot. Take advantage of the remaining portion of the year. You’re carrying out a powerful job.

  42. I haven¡¦t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  43. Hey very cool website!! Man .. Beautiful .. Wonderful .. I’ll bookmark your blog and take the feeds also¡KI am satisfied to find numerous useful info here in the publish, we’d like develop more techniques on this regard, thank you for sharing. . . . . .

  44. I have not checked in here for some time since I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  45. I haven’t checked in here for a while as I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  46. I¡¦ll right away seize your rss as I can not to find your e-mail subscription link or e-newsletter service. Do you’ve any? Please allow me understand so that I may just subscribe. Thanks.

  47. Magnificent beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  48. I not to mention my friends have already been checking out the nice guidelines located on the website and suddenly I got an awful feeling I had not expressed respect to the web blog owner for those strategies. All the people came consequently thrilled to read through them and already have actually been taking advantage of them. I appreciate you for turning out to be simply helpful and also for picking out variety of fantastic subject matter most people are really desperate to be aware of. Our own sincere apologies for not expressing gratitude to sooner.

  49. I do love the manner in which you have presented this particular difficulty and it does supply me personally some fodder for thought. Nonetheless, from what I have personally seen, I really hope when the actual feed-back stack on that people today stay on issue and in no way get started upon a tirade regarding some other news du jour. Anyway, thank you for this exceptional point and even though I do not agree with it in totality, I value the viewpoint.

  50. Simply desire to say your article is as astounding. The clearness in your post is just excellent and i can assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work.

  51. I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  52. Thank you, I’ve recently been looking for info approximately this subject for a while and yours is the greatest I’ve found out till now. However, what in regards to the bottom line? Are you sure concerning the source?

  53. I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this info for my mission.

Leave a Reply

Your email address will not be published.

three × five =

The access_token provided is invalid.