Best friends Natasha and Rupa bonded over their love of fashion and their shared Indian roots when they met at university in Canada. The duo paired up to start their brand Live the Collective to bring back the concept of buying thoughtful instead of fast fashion. Live the Collective’s designer list includes Payal Singhal for her Indo-western looks, SVA couture for sleek and elegant, Abhinav Mishra for modern mirror-work and House of Masaba for fun, fun, fun! “I remember making trips to India as a child with my family and my Mom would stock up on suits, sarees and jewelry to wear for the next few years,” says Natasha. “But now the South Asian fashion scene has changed dramatically and it’s so easy to see what’s in style in India and get it delivered right to your doorstep!”

Anushree Reddy Ivory Cutdana Lehenga

Payal Singhal ZAMIRA SHARARA SET

Zainab Salman ROHMA KALIDAAR SET

Vvani by Vani Vats Grey and Gold One Shoulder Lehenga

Astha Narang Lemon Threadwork Lehenga

House of Masaba Ivory Birds and Bees Kurta Set